Promoting The Girl With the Dragon Tattoo Ideas
1. Lisbeth Salander Bike
2. The Millennium Magazine
3. Vanger Chronology
Idea Number One: Yamaha WR250X supermoto Lisbeth Salander Edition.
In the book, The Girl With the Dragon Tattoo, one of the two main characters is a computer hacker by the name of Lisbeth Salander. While this character is most certainly ‘round’, and has many sides to her, there is one very marketable characteristic which she possesses. The fact that she rides a motorcycle. Now you may be asking yourself, “Why is this a marketable idea? No one would buy a motorcycle simply because some character in a book rode it.” Now, ordinarily I would agree with you, but this strategy has been used before and has been successful, considering they’ve done it twice now. Jeep has invested in making not only the Black Ops Edition of the Wrangler, but also made a Modern Warfare 3 Edition of the Wrangler as well. They seem to believe there is money to be made here, and I for one agree with them. This idea is not only applicable to the motorcycle, but also to the Mac computer that she owns. Now another question you might pose is, “What would be different about the motorcycle?” Well, there’s not much of a difference between a regular Jeep and the COD Editions, so you wouldn’t have to change much about the bike. Maybe replicate the modifications Salander makes to it. Why would readers connect to this idea? Well it’s actually quite simple. If someone really likes the character of Lisbeth Salander (I for one enjoy this character a lot), they want to be like them. Sometimes people imitate mannerisms of people they once saw on TV. They want to dive deeper into the world that Stieg Larsson has created. How can they do this? By getting the bike that Lisbeth has.
Idea Number Two: The Millennium Magazine
Also in The Girl With the Dragon Tattoo, there is a journalist by the name of Mikael Blomkvist. He is associate editor with his friend Erica Berger on a magazine called The Millennium. Although Blomkvist is considered a decent writer, we never see any of his work. And neither do we see Erica Berger’s work. At the end of the novel, The Millennium comes out with a special issue revealing Wennerstrom and how he was a crook. Although the book explains what Wennerstrom did in scamming Blomkvist, I would like to see the issue for myself. And I think most people would as well. Therefore, it makes sense to publish that particular issue of The Millennium. This makes sense because people connect with Blomkvist throughout the book, and people want to see what this man would write like. This not only improves the characterization of Blomkvist, but also allows people to dive deeper into his world. “Millennium’s special report on Hans-Erik Wennerstrom took up all 46 pages of the magazine.”
Idea Number Three: Vanger Family Tree and Chronology
Not only is Blomkvist an editor on a magazine, but later on in the book he is recruited by a bizzare, eccentric old man by the name of Henrik Vanger. “I want to publish a… history of the Vanger family,” he tells Blomkvist. This is true, but really it is something else Vanger wants. “I want you to solve a mystery, that’s your real assignment.” The family chronology is never completed, however the mystery is solved. Personally, I would want to see the chronology that Blomkvist assembled in its uncompleted form. I think that people would connect with this because as well as The Millennium, this reveals character about Blomkvist and allows us to understand him further.
